What the website remembers, and why

1. What the website remembers

The TAPDX website currently remembers four kinds of information.

• That you are signed in — so you can open your own orders without typing your order number and email every time.
• Which friend sent you — so if you arrived through a friend's link, their saving is still there when you reach the checkout.
• Which TAPDX partner introduced your business — so that if your business places its first qualifying order within 60 days of first opening a TAPDX partner's referral link, we can recognise which partner introduced your business. The code does not contain your name.
• That this browser has visited before — so we can see which pages help people and which ones confuse them, and fix the confusing ones. It counts this browser under a random code, not your name. If you go on to order, we keep that code with your order so we can tell which route brought you to us.

The first three are part of how the shop works. The last is not needed for the shop to work: it helps us improve the website.

2. Optional website analytics

Our analytics help us understand which pages people visit, where visitors came from, which buttons or journeys are useful, where customers leave a journey, how people interact with videos or page content, and which acquisition routes lead to orders.

We use this information to improve TAPDX and make better product and business decisions.

At launch, TAPDX does not send these website analytics events to a separate third-party analytics platform such as Amplitude.

3. The Cookies button

The first time you visit the TAPDX website, a small “Cookies” button sits on the side of the page. Once you have seen it, it moves to a “Cookies” line at the foot of every page. Tapping either tells you why we count visits, and brings you to this policy. Nobody has to tap anything before they reach what they came for.

Under the current website setup, optional counting may begin when you arrive. At this stage the website does not offer a way to switch it off; section 12 explains what your own browser lets you do.

If your browser already holds a “No thanks” answer from an earlier version of the website, we keep to it: that browser is not counted, and everything the shop needs in order to work keeps working.

4. Opening a TAPDX tag

When you open a TAPDX tag, by tapping it, scanning its code or following its link, we count that the tag was opened, when, and how. If the tag shows a page of next steps, we also count the step you choose.

Nothing about you or your browser is kept with that count, so it can never be connected to you. It tells the tag's owner, and the event the tag is at, how many people the tag reached.

5. We do not call linkable information “anonymous”

TAPDX analytics normally begin with a browser or session identifier rather than your name.

However, if optional analytics are active and you later place an order, some acquisition information may be associated with that order so we can understand how the customer found TAPDX.

For that reason, we do not describe this information as permanently anonymous.

We use it for TAPDX's own website and acquisition measurement, not to create advertising profiles about you.

6. What we do not do

At launch, TAPDX does not use website tracking to follow you across unrelated websites, create third-party behavioural advertising profiles, retarget you around the internet, sell your browsing history, sell your website activity, or change your product price because of how you browsed the site.

We also do not require you to accept optional analytics in order to buy from TAPDX.

7. Necessary website functions

Some browser or session information is necessary for the service you have asked for.

This may include information needed to keep you signed in, protect your account, maintain checkout or transaction integrity, remember an applicable referral journey, and provide other website functions that cannot reasonably operate without it.

These functions are separate from optional website analytics, and nothing about analytics switches off necessary security or transaction functions.

8. Referrals

Referral information is used to preserve an applicable referral journey and correctly recognise an eligible referral benefit.

Referral information is different from optional website analytics. A browser that is not counted keeps an eligible referral all the same.

TAPDX has not published a fixed referral-memory period in this policy. Referral information is kept only for as long as reasonably required for the referral, the applicable transaction and related record-keeping purposes.

9. Which TAPDX partner introduced your business?

When you open a TAPDX partner's referral link, we save a referral code in your browser for 60 days, starting from the first recorded opening of that link.

If your business places its first qualifying order during that period, we use the code to recognise which partner introduced your business and calculate any commission due.

The code does not contain your name. If you place an order, we associate the referral code with that order for attribution and payment records.

10. How long we keep website analytics

Ordinary detailed website-interaction records generally follow an approximately 90-day retention period. This covers the detail of a visit, such as scrolling, button interactions and movement from page to page.

Two kinds of record are kept beyond that period while they are still reasonably necessary for a documented purpose: the record of how a visitor first arrived, which is what acquisition measurement is read from, and the page views that a running experiment is still counting.

TAPDX may retain aggregated or appropriately de-identified information for longer so we can understand longer-term trends such as visits, page performance, acquisition sources, and conversion trends.

Where information no longer needs to stay connected to a browser, a customer or an order, we will not keep that connection without a genuine reason.

11. An earlier “No thanks”

The website remembers a “No thanks” answer given on an earlier version of the website, and keeps that browser uncounted.

If your browser clears its website data, uses private browsing, or blocks browser storage, or if you use another browser or device, TAPDX can no longer recognise that earlier answer, and visits from that browser may be counted.

At launch, TAPDX does not provide a separate cookie preference centre on the website. We will not tell customers that such a control exists unless it actually exists.

12. Browser controls

Your browser or device may also let you clear website data, block browser storage, or browse privately.

Clearing website data or browsing privately also clears the code we count visits under. If you use those controls, they may sign you out of TAPDX, remove an earlier answer you gave us about analytics, or remove a referral your browser was holding.

Clearing what your browser holds does not delete the order, payment and customer records TAPDX keeps in its own systems. Those are covered by our Privacy Policy and POPIA Notice.

13. If our tracking model changes

If we ever introduce something materially different, we will assess that change before we rely on it, and update what we tell you here before or as the new use begins.

By materially different, we mean a change such as a separate third-party analytics platform, advertising pixels, retargeting, cross-site behavioural advertising, or another tracking purpose that is genuinely different from the one described here.

A technology being available is not a reason for us to use it.

14. Questions about website privacy

If you have a question about how TAPDX uses website information, contact iconic.connex25@gmail.com.

For wider information about your personal information and your rights under POPIA, please see the TAPDX Tags Privacy Policy and POPIA Notice.